We needed to develop a campaign that would communicate the product’s benefits in the most insightful way possible.

We took a classic medical encyclopaedia illustration and mixed it with a more modern line of vector illustration with a vintage colour palette, achieving a fresh graphic that aesthetically empowered the idea.

We managed to develop an aesthetic that allowed us to communicate with teenagers in a clear and fun way, regarding problems related to acne in a way that they found unaggressive and insightful, in order to help them relate to our product without dismissing the medical explanation.