Cannes Lions
DDB TRIBAL GROUP, Dusseldorf / UBERPONG / 2013
Awards:
Overview
Entries
Credits
Description
Ping pong is the second most played sport in the world, but the image of players wearing headbands, tight white shorts and using boring paddles doesn’t exactly get the heart racing. We had to find a unique way to break with everything people relate to old-fashioned ping pong and let them experience how Überpong paddles make the game cool again.
Execution
We had to find a way to make people experience how a Überpong paddle really makes the difference and brings style back into the game. And that’s exactly what ‘Paddle with style’ does: It cleans up old stereotypes and gives you confidence in becoming the coolest player around. Everything built around the paddle itself.
Outcome
Thanks to ‚Paddle with style’ people could get an impression of the unique style and approach of Überpong. The number of fans increased notably and much more important: we created a document, which proves the coolness of ping pong.
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