The books needed to act as a vessel for the year’s work. We designed a system that ensured the work and its story is hero. Juxtaposing this, key moments in the book were engineered to be visually electric, reflecting the agency’s creative ambition.

We took David Ogilvy’s most famous quote and flipped it.

“If it doesn’t sell it isn’t creative” became “If it isn’t creative its doesn’t sell.” The idea of pervasive creativity demands that imagination drives every single element the agency produces for its clients.

The book, printed in five different colored versions – was a nod to the 5th anniversary.