Cannes Lions
Bet Vodka
KNOCK, Minneapolis / BET VODKA / 2016
Overview
Entries
Credits
OVERVIEW
Description
A first-ever vodka made from the hearts of sugar beets was making its
debut in the overly saturated spirits market. Thirsty for a refreshing
opportunity to captivate both shelf and taste appeal, we set out to brand
a vodka rooted in reality and designed for an appreciative audience.
Execution
A first-ever vodka made from the hearts of sugar beets was making its
debut in the overly saturated spirits market. Thirsty for a refreshing
opportunity to captivate both shelf and taste appeal, we set out to brand
a vodka rooted in reality and designed for an appreciative audience.
Outcome
A first-ever vodka made from the hearts of sugar beets was making its
debut in the overly saturated spirits market. Thirsty for a refreshing
opportunity to captivate both shelf and taste appeal, we set out to brand
a vodka rooted in reality and designed for an appreciative audience.
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