Betadine helps heroes of all ages big and small to get back on their feet again, when faced with cuts, abrasions, sore throats or flu. The overaching strategic positioning is "Everyone falls, heroes get back up again."

TBC

76 advertising ‘faces’ were used across 774 square meters... 230,400 digital ads. were shown per day, 22,579,200 over the entire campaign, reaching more than 8 Million people! In fact, the campaign set a Guinness World Record.

Sales hit their highest mark ever - a 43% increase compared to the previous year. A competition on Social Media reached over 275,000 unique users in Singapore alone.