Cannes Lions

BEVERAGE/SOCCER WORLD CUP

JWT BRAZIL, Sao Paulo / COCA-COLA / 2011

Overview

Entries

Credits

Overview

Execution

We made an entire episode of Fudêncio (a kind of Brazilian Southpark) with the plot revolving around the Coca-Cola promotion.

Outcome

The teens learned about the promotion naturally, without considering it "advertising"..

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