As the luxury vehicle division of Japanese automaker Nissan, Infiniti launched a new compact crossover SUV, QX30. Luxury vehicle market is highly competitive. Our brief is to get younger folks’ attention and gain certain market space. Since Infiniti has limited amount of stores in China and limited budget for this campaign, how to let our audience know about its advanced design and powerful performance that gives drivers the best of both worlds: an urban explorer built for all terrains.

No additional app needs to be downloaded. We created a digital campaign link that is easy to be shared via Wechat through mobile phones. By applying the internal gyroscope on smartphones, we used 1,332 pictures of QX30 and created dual screen interaction that allow viewers to see QX30 in 720 degree. The first user needs to invite another user to scan the QR Code on the first phone to activate the dual screen interaction.