As an emerging media, we saw an opportunity to bring to the world a new way for the VR technology to change our lives and provide a whole new dimension of truth in journalism. To showcase a new way of telling the news, we showed how VR could help you experience the event, rather than hearing it from a reporter or seeing it through a framed video. In doing so, we helped open up a whole new genre of news reporting.

Our virtual reality experience was available on the Samsung VR app, the most popular virtual reality app on the market. It was also distributed on YouTube and Facebook 360.

The campaign was extremely relevant to events happening across culture and news. Falling within the timeline of the Oscars where another White Helmets documentary was being honored, along with major news events happening in Syria and with the White Helmets.

Through a unique 360 partnership with New York Times, the project was featured on the the masthead for the entire site, drawing the attention of millions with a unique 360 degree player.

BTF increased purchase intent of Samsung VR by 21% (driven primarily by new potential samsung customers and those looking for a new phone in the next 3 months) - a massive increase that was the key goal and audience target for the program.