Cannes Lions

BHAESAJ SKIN LIGHTENING LOTION

Q & F ADVERTISING, Bangkok / RUAMCHAI PRODUCTS / 2004

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A prince is in love with a pale skinned woman, but a fortune teller warns him his soulmate must be darker skinned. She runs away, upset, and when he holds her back her Sari comes undone exposing a dark belly. Her face only appeared light because she was using BHAESAJ skin lightening cream.

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