Our idea: We went to events and places where celebrities give autographs. With our BIC pen. And let them sign stuff, that they would normally never sign: stupid contracts, embarrassing confessions, dodgy announcements… We put videos of these pranks on YouTube and soon other people started to upload their own BIC Pranks.

The videos rapidly spread throughout the web into various blogs, boards, forums and online communities.

In cooperation with Germany’s biggest student magazine we started a competition for other contracts that celebrities should sign with the BIC pen. More than 700 funny proposals were made.

The results:Dozens of involuntary top-class testimonials for the BIC Cristal.

Thousands of viewers. And a lot of awareness for BIC.All for 21 Cents – the price of a BIC Cristal.