Bicky Burgers are Belgium's all time favorite burger. In a set of commercials Bicky wanted to stay top of mind and communicate the joy of eating a Bicky Burger while staying true to it's own advertising style which has always been different from the big fast food branches.We tell the story of a snackbar where the clients have found a way to communicate to one another without having to stop eating their burger. They created a sign language by moving their ears.