peSeta is a small textile company in Madrid who got a call from a big museum in New York City.But instead of just thinking of a product, we created a work of art as well.The Bicycle Cap:-15 special edition classic bicycle caps.-Made with love by an old sewing machine and a bicycle.-An exclusive product, a window display and a documentary film... that brought art and advertising together.

But instead of just thinking of a product we created a work of art as well.The Bicycle Cap.15 special edition classic bicycle caps made with love by an old sewing machine and a bicycle, an exclusive product, a window display and a documentary film that brought art and advertising together.

The Bycicle CAP is more than a campaign, it is a new and exclusive product by peSeta. Hope you are among the 15 lucky ones to get one.

The PR for peSeta was awesome.

The Bicycle Cap created news content, not advertising.Aperaring in all major fashion Spanish magazines and newspapers.The documentary became famous on the web, with more than 15,000 views.

The New Museum is happy with the project too. And already have asked peSeta for more colaborations.