That’s why we developed a give-away which works as a kind of test of courage: a lollipop, in which a real scorpion has been infused.

The lollipops became a huge topic of conversation in no time. Even Radio Energy reported on the sales promotion. The importing of what the lollipops were making desirable is in fact officially forbidden. Through word-of-mouth and the radio reports Sportplausch Wider observed a clear increase in customers.