To support raising the sales for shops in this area, we created a velotaxi, which runs through the area to show a beautiful illumination with a special treatment and to provide passengers with a feeling of superiority.- “Mustache sticker” was displayed on various touch points in the office which people essentially use everyday.- Poster appears a week later and the velotaxi is displayed at the entrance of the office.- An invitation with a ticket for a tour to enjoy the city’s illumination, ushered by the velotaxi concierge will be provided by shopping/purchasing at stores in the area. The entire campaign reveals its concept here.- Lead by an invitation to reach the gate, the person will see the velotaxi concierge wearing a tuxedo waiting for him/her to take a tour.- A chocolate as a souvenir will be provided for taking the tour.

While experiencing a downturn in consumption, in order to raise awareness of velotaxi and enforce sales promotion marked a great results;1) Retail stores and restaurants profit rate per day compared from year 2008- 70% rise in sales - 29% rise in sales cost per response- 32% rise in customer count 2) Number of passengers (for 12days) - Marked 800 passengers took the tour with velotaxi- The goal to increase the number of passengers was achieved- Total profit grew 170% compared with last year.