We decided to create the nostalgic auction atmosphere on Twitter and created Bid with Tweets. Bid with Tweets reversed-auction had a slight but a distinctive detail.The offer price never increased in Bid with Tweets. On the contrary, Intel’s state-of-the-art convertibles were gradually discounted, thanks to the tweets sent with the #tweettigitti hashtag, which meant that Twitter users taking part in the auction collectively discounted the price of the product offered for sale. When Bid with Tweets ended, 10 participants who were fast to take an action managed to have this amazing state-of-the-art product with the most advantageous price.

Launched in August, tweettigitti.com started introducing the Ultrabook 2 in 1 Convertible to its visitors. At the end of the first 2 days of the contest, a total of 8,300,000 people were outreached, 2,900,000 of which were on Twitter and product recognition was enhanced. Starting the campaign, active users of social media channels have been determined as the target audience. In the end, the campaign reached more than 10,000,000 views on social media, 5,000 interactions on social media and 10,000 tweets with the hashtag #tweettigitti. More fascinating is more than 100 Ultrabooks were sold.