Cannes Lions

Big Bang

PUBLICIS ITALY, Milan / BARILLA / 2022

Film
Demo Film

Overview

Entries

Credits

Overview

Execution

The cinematography is a homage to outer-space films ( from the iconic “2001: A Space Odyssey” and “Interstellar” to the intense universe palette in “Ad Astra”), where fixed frames show how infinite the universe is.

We wanted the viewer to feel just as admiring the landscape of a Renaissance painting feels.

A deep study of each frame, angles and lights, turns closed-up scenes into cosmic landscapes and the editing conveys a sense of suspended time.

Every frame was created through production design or CGI, with no help of stock footage.

Instead of doing what’s normally done in macro food shooting, we overscaled everything, creating mockups and automations to simulate movement: thus, we could shoot with regular lenses, giving a different depth of field and a unique perspective.Alexa, Phantom and bolt cameras were used to get decelerated footage and recreate a non-gravitational environment, combined to VFX to create new galactic scenarios.

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