The solution arrived after studying pages of consumer behavior research and found out that these young workers love chewing gums right after their meals in order to refresh they breath. And because they are young asian workers (21-26) both male and female, we strongly felt that they can also easily relate to colourful and vibrant objects.

We therefore decided to communicate its Big-Bloom fruit gum final outcome by illustrating colorful pieces of strong smell object such as garlics, onions and an octopus, respectively, are covered by each fruit flavour gums. Creating truly refreshing pieces of advertisement on top of strong smell objects. Eventually, the sales grew by 116% since the launch of this campaign.