The banner, programmed in html5, was specifically designed to be appealing to our target. We couldn’t and didn’t want to release it on traditional websites (where the maximum allowed size of a banner is actually minimal) so we released it on a site dedicated to satire, humor and other topics relevant to the target. The number of people following this site is close to the 20 thousand, where most of them are our main target

As a result, more young adults got to know BIG BOY as a reliable brand of condoms. We achieved to position the brand in a market ruled by international brands. According to our client’s analytics, they increased their sales in a 17.3% since the release of the banner.