Cannes Lions
LG2, Montreal / V / 2010
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We open on a woman wrapped in a towel just after her shower. She adjusts the top of the towel and stares inquisitively into the showerhead. A close-up shot of the showerhead reveals a hidden camera. We cut to a shot of the woman as seen from the hidden camera POV. Curiosity turns to anger as she yells out her boyfriend’s name in disgust: - Simon Touzin!We cut to an earlier shot of the young woman and her boyfriend watching a Big Brother commercial on TV. As the commercial plays, the boyfriend turns to the young woman and remarks: - Now there’s a good idea, eh? … cameras all over the house!SUPER: BIG BROTHER, BEGINNING MARCH 14SUPER: ENTERTAINMENT TO THE POWER OF V
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