One of the things that makes Australia so great is the beautiful outdoor lifestyle we live. From beaches, rainforests and rivers, to snow-capped mountains, coral reefs and lakes, we have one of the most beautiful countries in the world.

For Earth Hour we wanted to motivate people to take a stand by showing that the natural beauty we all love was under threat from global warming. That by switching off and raising awareness about the threat of climate change each individual could make a difference.

We created three executions showing uniquely Australian settings. One half showed what will happen if we take climate change action – beautiful reefs, healthy farms and dense and diverse bushland. The other side showed the risks if we do nothing– dead coral, drought and an increased risk of bushfires.