McDonald's and a fun and modern treasure hunt work together very well. Especially within our young and mobile-interested target group. Not only the main idea of the campaign was built on the entertaining gaming character but also the look&feel of every single advertising material.

The hunt became the most successful digital promotion for McDonald’s Germany to date – with approx. 150.000 registrations and more than 300.000 Big Mac in just one month. All in all the likeability of the TV commercials was 71% (AdTrack, January 2014).

And... in just five days, the McDonald’s app climbed from number 101 to number 13 within the German app store – in the category „food & drinks“ it even shot up to the top spot. A nice side effect: the average time spent in app raised from 03.27 minutes to 13.06 minutes.