The 'Big Mac Song' brought the sensation back to McDonald’s, proving Big Mac is the one & only burger! Consumers responded by setting new benchmarks in Korea on what UCC should be with 13,286 videos uploaded in one month! 13 times more uploads than any recent Korean UCC video campaign on record! People bought Big Macs because they loved them, selling 36.5% more than the previous month without coupon redemptions. McDonald’s put the Big Mac and its singers at the heart of Korean popular culture by sharing the spotlight and making room for not just one sensation, but thousands.