Splendour in the Grass, one of Australia’s largest music festivals, is a rite of passage for 30,000 young Australians keen to celebrate their transition into adulthood. Close behind is a flood of brands, equally excited about the chance to reach young music lovers. This year, when festival organisers banned selfie sticks, it caused an uproar. Even making mainstream news! We saw this as an opportunity and came to the rescue by building one of the world’s biggest selfie sticks.

As a first year sponsor, the challenge for Telstra was to stand out amongst a sea of ‘cooler’ brands, while doing something that would feel relevant to festival goers. We also had to accept the reality that getting young people to share anything with Telstra branding on it is near impossible.

Our goal was to ‘drive connection with young music lovers, create a unique experience and amplify engagement.

Over the 3-day duration of Splendour in the Grass, the Big Selfie Stick towered above the festival. It certainly was not your average selfie stick – it was a large scale replica (10 meters in length – a normal selfie stick is 105 cm) and was located in a prime position with the festival as the backdrop.

A promotional staff member was positioned on the selfie platform, ensuring the ultimate selfie. At a push of a button, the large 50 inch monitor above changed from a locked screen to a digital mirror, exactly like it would on your smartphone. Participants saw themselves on the screen and positioned themselves for the best shot possible.

After the participant captured and picked their favourite selfie, the promoter entered their number through a cloud based system. The image, complete with pre-designed brand skin, was sent directly to the customer to share across their social

When it was announced selfie sticks were banned at Splendour, we knew there was an opportunity to win over the 30,000 festival goers. We built “The Big Selfie Stick”, giving fans an iconic selfie with the festival in full view.

Over 3-days, the Big Selfie Stick towered above the festival. A promoter was positioned on the selfie platform, ensuring the ultimate selfie. At a push of a button, the large 50 inch monitor above changed from a locked screen to a digital mirror, exactly like it would on a smartphone.

After the participant captured and picked their favourite selfie, the promoter entered their number through a cloud based system. The image, complete with pre-designed brand skin, was sent directly to the customer’s phone to share across their own social media accounts with a hashtag linked to Telstra.