Cannes Lions
AIMAQ VON LOBENSTEIN CREATIVE BRAND CONSULTING, Berlin / AUXMONEY / 2016
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A young glam rocker couldn’t resist test driving a bike he spotted at a gas station while on a road trip with his girl. He loved how it rides, she loved how he rides.
This bike is exactly what this road adventure needed.
He had to make it his.
The gas station owner, that put a lot of work and love into building this particular bike, won’t let it go that easy. He doesn’t mind letting go of it, but only at the right price.
Sceptical about the young man’s finances, he asks; "Do you have the money?“
"I don’t“ replies the rocker with a grin, "But they do!“.
A herd of charging horses appears on the horizon.
It’s the money lenders! They came to the rescue!
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