Sportplausch Wider is a megastore for sports equipment and among the biggest sellers of bicycles in Zürich. The store lacks the coolness of the hipper shops located in the centre of the city. Therefore, the brief was to attract the attention of the young urban crowd who completely embraces the trend of biking.

The posters was in use as billboards and as silkscreen prints, available as limited edition art posters for sale. The illustration are done by hand drawing in combination with computer.

To lure the fashion-conscious biker crowd to the megastore, the silkscreen posters are also presented at a vernissage.