Japanese women are very famous with their beauty conscious attitude. However, for cultural reasons, they are not keen on grooming their pubic hair.

The client, Bikini Waxing Salon Angelica, wanted to raise awareness of pubic hair among their target audience. With this campaign we wanted to communicate to women that their elegance could be spoiled if they let the pubic hair grow without waxing.

TOKYO YOGA (yoga fitness club)