During the sinking of the cruise ship Concordia, in January 2012, Captain Francesco Schettino reached the mainland by a lifeboat, and refused to get back on board to help passengers.The advert quotes his telephone conversation with a Coastguard officer: Schettino invents a surreal excuse to justify his behaviour, proving himself to have little courage but great imagination.In the second advert another famous phone call is quoted: Silvio Berlusconi, former prime minister, is trying to convince a police officer that Ruby, an underage callgirl under arrest, should be released for diplomatic reasons…