On a vacant hoarding GP had on the road to Valencia appeared one morning the enigmatic phrases: “Martians have tiny”. The poster caused a great deal of expectation among the media and the community in general for a week. And because it was not signed, there was all kind of speculation about its origins. From a supposed pro-atheist campaign to a kind of private citizens’ sect. After 7 days, the mystery was resolved, naturally. The hoarding appeared completely destroyed by lightning and a legend above it said: “GP. Posters that can be seen a long way off, a very long way off”.

After this action, GP became a reference in large format billboards and the best supplier for roadside actions requiring special effects. 80% of GP’s vacant locations were contracted until the end of the year by clients and agencies that needed to carry out ideas that exceeded the format. They were even contacted to produce posters previously contracted from other providers. The profitability of each poster location increased by 10% because they were special ideas. The action had the distinction of attracting the interest of several different targets and in short, both GP’s promotional action and its billboards were seen a long way off, a very long way off.