Netflix wanted to promote its newest title 'Trese.'

Wanting to cast a wide net of viewership, Netflix decided to publicize the title using billboards--a medium that gets millions of eyeballs a day because of traffic Manila is infamous for.

The clean billboards were mounted on May 28, 2021 in 20 billboard sites in major cities all over the country.

Days later, they were defaced, intriguing Filipinos

Media couldn’t stop talking about it:

‘Supernatural’s doing or one of Netflix’s brilliant publicity stunts?’ - Tatler

‘Trese’s marketing campaign deserves its own award.’ - Esquire

More importantly, within 24 hours after its release, ‘Trese’ became the No. 1 film on Netflix.