Cannes Lions
OGILVY & MATHER, Bangalore / ITC FOODS / 2010
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The film is set across 2 apartment balconies.A young boy is pacifying his girlfriend who has been waiting for him. The boy tries to calm her down by gestures and compliments. Finally when she smiles, he asks her for a flying kiss. Initially reluctant, she finally blows a kiss, which he happily tucks into his shirt pocket. Suddenly a bewildered expression on her face reveals that the boy’s shirt is on fire. The girl looks at the packet of Bingo! Red Chili Bijli chips in her hand which she has been munching on. Hence demonstrating the red hot spicy flavour.
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