Cannes Lions

BIO-PLASTIC MOBILE PHONES

McCANN ERICKSON JAPAN, Tokyo / NEC / 2006

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NEC is working on reducing Carbon Dioxide by aiming to produce alternative oil resources. For the first time, NEC completed its project of developing bio-plastic and used it for the body of cell phones. Traditionally, Japanese specialists have utilised natural materials to produce various goods. This traditional process was used as an idea of its innovative project.

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