The banner ad of Biore' lets you “experience and feel the creativity of online ad immediately!”

We combined the banner ad with smart phones.

When users see the banner ad, the banner ad displays the QR code dripping down from the body cream to let the users scan it.

The mobile phone senses and shows the picture of skin, and the body cream in the middle of the computer screen sprays into the mobile phones, hooking users in to smear the body cream with their fingers.

The smooth surface of the mobile phone is just like the skin which has applied Biore' body cream.

Users touch and immediately feel the touch of smooth skin.

This lets the users experience the feeling of “smooth skin” immediately.

The sales increased over 20% and created many inquiries on the internet.

We show what the differentiation of a body lotion could do on creativity and positioning in the section of personal care.

Execution

Immediate feeling experience banner ad.