Over the last 14 years Star Alliance has grown to be one of the largest airline alliances in the world, with 27 member airlines flying to over 1,160 destinations. They are arguably one of the greatest stories of global collaboration in the world. What very few people know is that they have used their expertise in global collaboration to help other organisations like UNESCO, International Union for the Conservation of Nature (IUCN) and the Ramsar Convention on Wetlands. In 2001 Star Alliance brought these environmental organisations together to create the Biosphere Connections initiative, helping them to work together to preserve some of the world’s most unique locations. Star Alliance supported this initiative by providing flights to scientists and fieldworkers all over the world. Our brief was to tell these stories, so we partnered with National Geographic to film five documentaries, in five unique locations around the world. To introduce these films and show the role that Star Alliance played, we created five 10-second animations. These showed the amazing things that can happen when you bring people together to share knowledge and collaborate. Targeted to high value international businessmen this unique content was shown on staralliance.com, in-flight, digital advertising and on the National Geographic TV channel.

Our brief was to tell these stories, so we partnered with National Geographic to film five documentaries, in five unique locations around the world.To introduce these films and show the role that Star Alliance played, we created five 10-second animations. These showed the amazing things that can happen when you bring people together to share knowledge and collaborate.

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