Development of a birthday card for Senators that works as a compliment card as well as a token for Lufthansa’s esteem. As a reminder: Senators are the ones with the golden card.

“You’re good as gold” – that’s the key message of the mailing – in a figurative as well as in a literal sense. For applied to the left hand page one will find five square centimetres of pure gold.

Spontaneous reactions by the targeted audiences: Never before had Lufthansa received such a huge amount of thank-you calls.