Cannes Lions

BIRTHDAYS CALENDAR

CREATIVE JUICE\BANGKOK, Bangkok / FOUNDATION FOR CHILDREN / 2015

Awards:

1 Shortlisted Cannes Lions
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Case Film
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Overview

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Credits

OVERVIEW

Description

The Foundation for Children is taking care of many, many orphans who have no one else to support their lives.

They provide both physical as well as emotional support.

Execution

People use calendars every day. With this calendar, we bring their daily lives closer to the orphans’s lives by telling the true stories of the orphans' birthdays that nobody cares about.

People can read about their wishes and see illustrations of their lives. Some will move you to tears.

And as easy as tearing each day off the calendar, the paper turns into a happy birthday postcard on the back.

You can write down and send wishes to the orphans, choose to donate or even become their benefactor.

It will change their lives forever.

Outcome

Our calendar has helped raise awareness and reach more donors than ever before.

Almost 60% of the calendar owners so far have sent happy birthday wishes and many have decided to become long-term benefactors.

For our orphans, just receiving happy birthday cards for the first time in their lives has already made them very happy and feel important.

Just from a piece of paper.

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