In Brazil, BIS is a chocolate that comes individually wrapped in a box of 20 units. It tastes so good that it is known for being irresistible, one just keeps on eating them. As a contrast to this uncontrollable behaviour, we used a monk to represent resistance. We also placed a meter to show how long he has been resisting the temptation of eating BIS. When the user does a mouse over, he finds out why the monk has been able to resist BIS for so long.