Cannes Lions
JUNG von MATT/LIMMAT, Zurich / WERNLI / 2011
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Description
The traditional Swiss company, Wernli, produces Switzerland’s best biscuits.
The basis of the concept is the observation, that Mother always keeps the biscuits as far as possible out of the reach of her children. In the TV-Spot we learn how this can be handled.
The film shows two brothers, who from morning to evening are in training for their personal climax of the day: the younger one spends the whole day on the shoulders of the older one. They clean their teeth together. They go to school by bike. Go to their lessons together and get up to mischief. They do exactly what children do at that age. But are always thick as thieves. That about sums it up, and then at the end of the day they reward themselves with Wernli Biscuits.
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