Cannes Lions

BISCUITS

DRAFTFCB SPAIN, Madrid / KRAFT / 2008

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Description

With this spot we aimed to transmit wellness and flavour. So, we created one TV-spot which reflects the ingredients of the product.

The main actress is the Israeli artist Ilana Yahav. Her hands draw with wheat while music is playing. Both generate a place of well-being through a row of commercials.

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