Bisolvon Forte Capsule: Made by Boehringer-Ingelheim Philippines. It is the most potent variant of the Bisolvon product line because each capsule contains the maximum allowable single dose of the active ingredient Bromhexine for an OTC product. Bisolvon Forte helps liquefy hard, sticky phlegm , thus making it easy to expel to stop coughing. In its category, Bisolvon Forte offers the highest mucolytic potency when taken three times a day. While there are other active ingredients that may provide a similar effect to Bisolvon Forte, no other OTC brand may claim it offers more potency.

Objective: To communicate Bisolvon Forte removes sticky phlegm that causes cough.

Target Audience: Bisolvon Forte is targeted to young adults, mostly professionals.

Mode of Dissemination: The ad was transmitted via email during the cough season of October to December (a time when temperatures drop in the Philippines).

Synopsis: The Bisolvon Forte "Sticky" ad demonstrates how irritating it is to have sticky phlegm.