Cannes Lions
JOHN DOE WORLDWIDE, Stockholm / STOTEN I SALEN / 2013
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During the winter season, travel agencies work hard to sell trips to warmer climates. It becomes most apparent at Sveavägen in Stockholm where most of the Swedish travel agencies are represented. Each agencies line up one sunny trip offer after another. That’s why the outdoor campaign got the strategic placement at Sveavägen, on the travel agencies’ own turf.
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