Cannes Lions
IDEAN, Palo Alto / ERICSSON / 2017
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Ericsson's offerings are largely invisible. They deal in the network infrastructures that enable everyday tasks and improve productivity and mobility—from streaming video to new interactions between our devices and the world around us. For Ericsson's appearance at Mobile World Congress 2017, we created the "Black Box"—a 9'x12' room filled with an array of eighteen video screens that enveloped a small audience in an immersive film displayed in 9k x 6k resolution and covering a 270º field of view. The film visualizes Ericsson’s network technology as it facilitates a day in the life of a busy family, with each member ultimately racing to the daughter's soccer game. With the theme of “Together, Everywhere,” Ericsson’s suite of products, services, and network solutions keeps the family mobile and connected by providing seamless data streaming, device connectivity, cloud computing—and predictive network AI for the network operations centers that keep it all running smoothly.
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