Bridging the gap between Home DIY Power Tools and the Professional market, Black & Decker XT is aimed at aspiring consumers wanting a better-engineered DIY product. Because of the specific audience of ABC1 (males and their interests); the site is inspired by modern car advertising such as Audi and BMW.

Running Pan-European across 11 markets; the site initially contains 8 Power Tools, expanding to 11+ later in the year.