Cannes Lions
ICONOCLAST, London / BWIN / 2018
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‘The Race’ has been shot to capture the action and excitement of bwin’s high-octane brand and invites the audience to interact with the outcome of the ad’s high speed pursuit.
But to really capture the excitement of a bwin bet, the outcome of the film is a real bet. Yes, a real bet. The 90-second theatrical ‘Black vs Yellow’ launch film features black and yellow cars screeching through the streets, getting the audience on the edge of their seats before stopping suddenly and prompting them to back a winner.
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