To extend the momentum of our Blackberry Storm campaign into 2009, with the creative idea being “Incredible Power in Your Hands”, we thought there was a great opportunity in the social media space to do something really engaging leveraging our sponsorship of the F1 McLaren racing team, and in particular the 2008 F1 World Champion Lewis Hamilton. Our viral film positions the BlackBerry Storm as the ultimate gadget, with its power harnessed in a unique, entertaining and unexpected way, to remotely control both a small and large racing car. Blackberry addicts and F1 Fans from around the world quickly picked up the video calling it "the ultimate office geek fantasy come to reality". Within days we gained a wide audience and huge media attention. To date the video has recorded over 1.5 million views and is still captivating new audiences online.