In 2016 Interflora looked into a terrible Valentine's Day sale as Valentine's Day fell on a sunday where most Interflora shops were closed. Something drastic had to be done to make people buy a Valentine's Day bouquet on the day after Valentine's Day (a monday).

Everything in this execution was timed and targeted to reach only the male audience. We launched at male dominated sites and online magazines and with specifically targeted direct mails and Facebook ads. From there we let the men pass the news to their friends so we reached a big portion of Denmark's male population while staying almost underground.