BlanX White Shock is the only whitening toothpaste with lighting application in Germany and dissolves coverings and discoloration of the teeth with the power of light. Good for those who’d like to have whiter teeth. Bad for those who underestimate their activating light - Vampires, for example. Even if only one Vampire would get his hands on this toothpaste, he’d be hit by the effectiveness of its light and immediately turn to dust.

To quickly make our reliable acting agent and the USP of our product known, a poster campaign was launched in selected cities in Germany. The campaign includes a Hero motif, which is placed as City Light Posters at busy bus and tram stops and in large shopping centers. Especially there we generate lots of contacts with our target group.

The motif was shot in a dark, ancient cellar. Real ash was used and no Vampires were hurt during the production.

Along with a TV spot the whitening toothpaste with the unique lighting top quickly achieved a great reputation, which was reflected in its high sales figures. This way the special toothpaste with lighting top very quickly became the leading product in its category and the bests selling product at the leading drugstore in Germany.