Conti’s Power Blender mixes almost everything: Fruits, chocolates, vegetables or anything else you can imagine. Researches showed that families that seek blenders follow food trends, are health conscious and like making smoothies and fresh juices. They prefer more premium food brands when buying packaged goods, fruits and produce.

Demonstrating that the Conti Power Blender isn’t just an ordinary blender. It’s a blender that fits a certain lifestyle.

We created special logo designs implying well-known food brands to show Conti’s power of mixing. The logos seen are the “mixed” versions of original ones -- by Conti of course.

Final results are currently being quantified. However we do know that demand of Conti power blenders from retail stores in high-income neighborhoods has increased considerably since the campaign started.