The originality and interactivity of the piece, along with the differentiated format of the communication amidst the home appliance market, increased consumer engagement with the brand and the awareness of the message.

The piece impacted over 300,000 housewives and generated huge recall with consumers, the media and the trade. The product was in the conversation, both in the internet and in the market. In sales, the result was positive and surpassed expectations, with the product selling out and drawing new consumers to the brand. The piece helped strengthen Arno’s values of innovation.