Russia is a tough place for blind people, the government don't do much to improve it, and people are not aware of this problem.

Feel blind!

Idea:

To give everyone an opportunity to experience what the world feels like in the darkness.

The awareness campaign (you are blind) appeals to the creative class, to make them experience how it is to be blind in Russia. and encourage them to provide solutions.

Strategy:

To collect ideas on how to make the life of blind people in Russia better and call people to action

1. Envelopes with black bandages and a suggestion of going out and feeling the world like a blind person were sent to the people connected with creative work.

2. By creating an environment, where everyone can experience the world blind children live in.

Results:

- $0 spent on promotion

- 3 min reach, 25,000 visitors, 187 publications around the word, more than 200 ideas, thousands of shares on Facebook, Twitter, Vkontakte

- Positive PR. 50% direct traffic.

- One of the ideas - a mobile application for the blind that can be used to detect the location of traffic signals.