The major automotive brands in Italy produce every months 360° campaigns to promote commercial offers. No restrictions whatsoever exist in our country. The law only requests that the offers contained in the campaigns to be always accompanied with a disclaimer and not to contain deceptive proposals.

Easy Fuel Primary brand Ford video was planned on Ford Italia Youtube channel and shared along social Ford Italia channels. Video reached more than 78,000 views in the first two weeks of airing.

The 'Ford Easy Fuel' campaign has been successful because it managed to draw considerable attention towards a technology that possesses an everyday usefulness, helping the customer to avoid the risk of misfueling and consequently damaging the engine of his/her car. The campaign achieved the goal of hitting a target group of thirtysomething people, receptive to such innovation that can enhance the enjoyment of everyday life. All consumers exposed to the 'Ford Easy Fuel' video, uploaded to Ford portal and on the YouTube channel, reacted enthusiastically. Only in the 2 weeks after the first issue on the YouTube channel of Ford the video collected 78,000 views. On the social platforms level, the initiative scored more than 140,000 impressions and shares on Facebook about the video, which lead to a 20% increase of spontaneous fans on the Ford of Italy Facebook page.